The goal was to create a personalized fitness platform for Ashley, a passionate fitness coach and founder of NonNegotiable Living. She needed an app that reflected her brand’s energy and delivered a seamless way to guide users through workouts, meal plans, and lifestyle habits—direct from their phones.

I designed and developed a mobile-first experience that mirrors Ashley’s dynamic training approach. From daily ondemand workouts and nutrition tracking to progress monitoring and community engagement, every screen was crafted to feel motivating and easy to use. The design emphasized bold visuals, empowering messaging, and frictionless usability.

Ashley was thrilled with the final result. Her app now serves as a powerful extension of her brand, offering her clients a smooth, beautiful, and engaging fitness journey. With the launch of the app, Ashley has grown her client base, improved retention, and continues to receive glowing feedback from users who feel truly supported.