Fit and fierce (CORPORATE BRANDING)

Embodying Confidence Through Athletic Wear

The Objective

Fit and Fierce Athletic Wear aimed to empower women and promote body positivity through stylish workout attire.

Solution

Addy Design Begins embodied confidence by designing an empowering logo, curating a body-positive social media strategy, and crafting empowering content.

Overview of Fit and fierce packaging
Overview of Fit and fierce logo design
Overview of Fit and fierce social media platform
Overview of Fit and fierce mobile application
Overview of Fit and fierce merchandise
Overview of Fit and fierce packaging

High-quality
Fit and fierce visuals

Results

Logo Branding: Created a logo that symbolized strength, empowerment, and body positivity.
Social Media: Developed a body-positive social media strategy that celebrated diversity and empowered women.
Content Writing: Crafted empowering content that resonated with women, fostering a community of strong and confident individuals.