Fit and fierce (CORPORATE BRANDING)
Embodying Confidence Through Athletic Wear
![](http://addydesignbegins.b-cdn.net/assets/img/Fitandfiercebaner1.jpg)
The Objective
Fit and Fierce Athletic Wear aimed to empower women and promote body positivity through stylish workout attire.
![](http://addydesignbegins.b-cdn.net/assets/img/Fitandfiercebaner2.jpg)
Solution
Addy Design Begins embodied confidence by designing an empowering logo, curating a body-positive social media strategy, and crafting empowering content.
![](http://addydesignbegins.b-cdn.net/assets/img/Fitandfierceportfolio1.jpg)
![](http://addydesignbegins.b-cdn.net/assets/img/Fitandfierceportfolio2.jpg)
![](http://addydesignbegins.b-cdn.net/assets/img/Fitandfierceportfolio3.jpg)
![](http://addydesignbegins.b-cdn.net/assets/img/Fitandfierceportfolio4.jpg)
![](http://addydesignbegins.b-cdn.net/assets/img/Fitandfierceportfolio5.jpg)
![](http://addydesignbegins.b-cdn.net/assets/img/Fitandfierceportfolio6.jpg)
High-quality
Fit and fierce visuals
![](http://addydesignbegins.b-cdn.net/assets/img/Fitandfiercebaner3.jpg)
Results
Logo Branding: Created a logo that symbolized strength, empowerment, and body positivity.
Social Media: Developed a body-positive social media strategy that celebrated diversity and empowered women.
Content Writing: Crafted empowering content that resonated with women, fostering a community of strong and confident individuals.
![](http://addydesignbegins.b-cdn.net/assets/img/Fitandfiercebaner4.jpg)